Contact: Donna Anglada
(303) 506-8793


AFCC To Launch Rebrand at AIA Conference, Will Continue To Sell Cembrit
AFCC To Unveil New Brand Positioning, Logo, and Website 

LITTLETON, CO, May 17, 2023 – American Fiber Cement Corporation (AFCC), a leading distributor of high-density fiber cement products, announced today they will be unveiling their new branding at next month’s AIA Conference on Architecture in San Francisco (June 7-10), including a new logo, website, and brand positioning. In addition, the company announced that it will continue to sell its full suite of fiber cement products, formerly produced by Cembrit (which was purchased by Swisspearl in 2022).

“We are excited to reveal our new branding, but we also want to ensure that our distributors, reps, and customers understand that while our look and product names will be changing, we will continue to sell Patina, Patina Inline, Patina Rough, Deco, Solid, Cover, Transparent, and Minerit. In essence, from a product standpoint, nothing is changing. The same specifications, support, and service you’ve come to expect from us will still be available,” said Donna Anglada, General Manager of AFCC.

Ms. Anglada added that by retaining AFCC’s ability to sell Cembrit products, like Patina, it gives the company a distinct advantage over its competitors due to its 30+ years of experience customizing products to customer specifications, its ability to provide superior technical support, and having a stronger knowledge base than those just beginning to sell these products. Also, AFCC’s U.S.-based inventory enables shorter fulfillment times and better volume pricing.

The announcement of AFCC’s new brand identity at the AIA Conference on Architecture will reflect the company’s unique position in the marketplace. Representatives of the company will be available to answer questions at AFCC’s booth (#1251) during the expo.

#     #     #

For over 30 years, American Fiber Cement Corporation has been a leading distributor of a wide variety of state-of-the-art, high-density fiber cement products. The company’s custom cut cladding solutions offer exciting design elements that are attractive, light weight, durable, cost-effective, sustainable, maintenance free, and warrantied. In addition, the technical staff at AFCC consults with architects and installers regarding specifications, installation tips, and on-site training. Please visit to learn more.